This report ranks the performance of any hyperlinks that were included in your email.
| KPI Name | Description |
|---|---|
| Total Clicks | The total number of clicks by all contacts. |
| Unique Contacts | The total number of unique contacts that made a click. * |
| Average Clicks Per Contact | Some contacts may make more than one click. This number is derived from Total Clicks / Unique Contacts. |
* Click on the number to see the individual contacts.
This table shows all hyperlinks in your email ordered by their popularity.
| Name | Description |
|---|---|
| Link | The name and URL of the hyperlink. |
| Tags | Tick or cross, indicating whether the link including tagging. Note: if you forgot to tag your links, you can click the icon to retrospectively tag your clickers. |
| Total Clicks | The total number of clicks for the hyperlink. |
| Unique Contacts | The number of unique contacts that clicked the hyperlink. * |
| % Share of Clicks | The percentage of all clicks that the link generated. |
* Click on the number to see the individual contacts.
Remember that clicking on any number in the report that shows a number of contacts will show you 'who did that'. Clicking on a the number will load the contact lister and this will allow you not only to see basic information about the contact, and also to drill down to the contact, but you will also be able to download the data in CSV format.