Summary KPI Report

This Summary Report is a CSV file detailing the key performance indicators of a month's email campaigns. Each row represents a send and the columns offer details and KPI.

Column Name Description
Email The name of the email sent.
Sent The date/time that the email was sent.
Recipients Total number of unique recipients.
Bounced Total number of bounces.
Delivered Total number of emails successfully delivered.
Opens Total number of contacts Sentori identified as opening an email.
Unique Clicks Total number of unique contacts who clicked any content link.
Social Shares Total number of shares across all social networks.
Abuse Complaints Total number of abuse complaints this email received.