When you send bulk email there is a chance that you may receive abuse complaints. These complaints are caused when a recipient clicks the spam button in their email client and Sentori receives a notification from their email provider. This abuse complaint is then displayed in your KPI Report and the contact is automatically unsubscribed from future emails.
Your Sentori account has a sender reputation which is monitored by the organisations that you are trying to send email to (e.g. Yahoo!, Google, etc). When people open and click your emails, your reputation goes up; emails can be delivered more quickly and there's less chance of them going into spam folders. If people don't open and click your emails, or worse click the spam button, your sender reputation goes down; emails can be delivered much more slowly and there's a higher chance of them going straight to someone's spam folder.
There are many reasons why someone might flag your email as spam and you should watch this number closely: it can drastically influence how successfully and quickly future email campaigns can be delivered.
Some possible reasons why you may receive spam complaints include:
Any time one of your email campaigns yields an abuse rate of 0.1% or higher, it will be investigated by our team. Repeated campaigns over this threshold will result in account suspension.
There are some basic steps you can easily carry out yourself: