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contact-engagement-report [2015/01/27 09:26] ian [Contact Engagement Report] |
contact-engagement-report [2018/05/25 14:25] (current) benc |
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| | 2 Stars | Somewhat engaged, opening but perhaps not clicking very often. | | | 2 Stars | Somewhat engaged, opening but perhaps not clicking very often. | | ||
| | 1 Stars | Not very engaged, opening some emails but not clicking often. | | | 1 Stars | Not very engaged, opening some emails but not clicking often. | | ||
| - | | Inactive | This is divided into Intactive and Never Active; these are contacts who have gone away or have dead email addresses. | | + | | Inactive | This is divided into Inactive and Never Active; these are contacts who have gone away or have dead email addresses. | |
| ===== How it works ===== | ===== How it works ===== | ||
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| | Social Shares | Very strong interaction, scores lots of points. | | | Social Shares | Very strong interaction, scores lots of points. | | ||
| - | ==== Your send frequency matters ==== | + | ===== Your send frequency matters ===== |
| If you send an email once per month, it will take longer to establish whether a contact is engaged than if you sent an email every day. Your account’s send frequency is used to establish the size of the window we look at for scoring a contact and the minimum period for giving them a rating. | If you send an email once per month, it will take longer to establish whether a contact is engaged than if you sent an email every day. Your account’s send frequency is used to establish the size of the window we look at for scoring a contact and the minimum period for giving them a rating. | ||