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| Contact Engagement Scoring (CES) tracks interactions with your emails over time to establish how engaged your contacts are with your marketing. Contacts are rated as Active or Inactive; your Active contacts are then scored between one to five stars, measuring how engaged they are. | Contact Engagement Scoring (CES) tracks interactions with your emails over time to establish how engaged your contacts are with your marketing. Contacts are rated as Active or Inactive; your Active contacts are then scored between one to five stars, measuring how engaged they are. | ||
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| ===== What the contact scores mean ===== | ===== What the contact scores mean ===== | ||
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| | 2 Stars | Somewhat engaged, opening but perhaps not clicking very often. | | | 2 Stars | Somewhat engaged, opening but perhaps not clicking very often. | | ||
| | 1 Stars | Not very engaged, opening some emails but not clicking often. | | | 1 Stars | Not very engaged, opening some emails but not clicking often. | | ||
| - | | Inactive | This is divided into Intactive and Never Active; these are contacts who have gone away or have dead email addresses. | | + | | Inactive | This is divided into Inactive and Never Active; these are contacts who have gone away or have dead email addresses. | |
| ===== How it works ===== | ===== How it works ===== | ||
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| | Social Shares | Very strong interaction, scores lots of points. | | | Social Shares | Very strong interaction, scores lots of points. | | ||
| - | ==== Your send frequency matters ==== | + | ===== Your send frequency matters ===== |
| If you send an email once per month, it will take longer to establish whether a contact is engaged than if you sent an email every day. Your account’s send frequency is used to establish the size of the window we look at for scoring a contact and the minimum period for giving them a rating. | If you send an email once per month, it will take longer to establish whether a contact is engaged than if you sent an email every day. Your account’s send frequency is used to establish the size of the window we look at for scoring a contact and the minimum period for giving them a rating. | ||