This Summary Report is a CSV file detailing the key performance indicators of a month's email campaigns. Each row represents a send and the columns offer details and KPI.
Column Name | Description |
---|---|
The name of the email sent. | |
Sent | The date/time that the email was sent. |
Recipients | Total number of unique recipients. |
Bounced | Total number of bounces. |
Delivered | Total number of emails successfully delivered. |
Opens | Total number of contacts Sentori identified as opening an email. |
Unique Clicks | Total number of unique contacts who clicked any content link. |
Social Shares | Total number of shares across all social networks. |
Abuse Complaints | Total number of abuse complaints this email received. |