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| + | ====== Summary KPI Report ====== | ||
| + | This [[summary-reports|Summary Report]] is a CSV file detailing the key performance indicators of a month's email campaigns. Each row represents a send and the columns offer details and KPI. | ||
| + | |||
| + | ^ Column Name ^ Description ^ | ||
| + | | Email | The name of the email sent. | | ||
| + | | Sent | The date/time that the email was sent. | | ||
| + | | Recipients | Total number of unique recipients. | | ||
| + | | Bounced | Total number of [[bounces|bounces]]. | | ||
| + | | Delivered | Total number of emails successfully delivered. | | ||
| + | | Opens | Total number of contacts Sentori identified as [[how-email-opens-are-tracked|opening an email]]. | | ||
| + | | Unique Clicks | Total number of unique contacts who clicked any content link. | | ||
| + | | Social Shares | Total number of shares across all social networks. | | ||
| + | | Abuse Complaints | Total number of [[abuse|abuse]] complaints this email received. | | ||