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| ====== Spamtrap ====== | ====== Spamtrap ====== | ||
| - | A spamtrap is an email address used by an anti-spam service to track spam-like activities. These email addresses are placed on websites, circulated on Usenet groups, forums, etc, in order to have them harvested by automated email address collecting scripts. | + | A spamtrap is an email address used by an anti-spam service to track spam-like activities. These email addresses are placed on websites, circulated on Usenet groups, discussion forums, etc, in order to have them harvested by automated email address collecting scripts. |
| As the email address is not owned by an individual, any email sent to it can reasonably be considered to be spam. The systems monitoring the inbox could then apply a block (based on content matching, sending address, IP address, etc) affecting general delivery to other recipients using the anti-spam service. | As the email address is not owned by an individual, any email sent to it can reasonably be considered to be spam. The systems monitoring the inbox could then apply a block (based on content matching, sending address, IP address, etc) affecting general delivery to other recipients using the anti-spam service. | ||
| - | In most cases, spamtraps are found is lists of dubious provenance (e.g. lists that are bought, rented, or shared) or where an organisation operates lax contact data and permission procedures. | + | In most cases, spamtraps are found in lists of dubious provenance (e.g. lists that are bought, rented, or shared) or where an organisation operates lax contact data and permission procedures. |
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| + | ===== Identifying spamtraps ===== | ||
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| + | The owners of spamtraps do not publish their lists of email addresses, otherwise it would be very easy for spammers to identify and remove them from their lists. | ||
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| + | ===== If your lists contains spamtraps ===== | ||
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| + | If your contact list is found to have spamtraps in it, we may require some of the following steps: | ||
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| + | * Review of contact data sources and acquisition strategy | ||
| + | * Review of permission procedure | ||
| + | * Removal of non-engaged contacts (contact who haven't opened or clicked on your emails) | ||
| + | * A re-confirmation campaign, with contacts not re-confirming their subscription being suppressed | ||
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| + | In cases where we have received a high number of complaints, or if we believe your data to be beyond cleansing, your account will be cancelled. | ||