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presend-checks [2016/08/24 15:34] ben [Presend checks] |
presend-checks [2016/08/24 15:36] ben [Pre-send Email Checklist] |
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| - Make sure you've added a decent subject line. There is no great motivating factor to drive more opens (and sometimes clicks too). | - Make sure you've added a decent subject line. There is no great motivating factor to drive more opens (and sometimes clicks too). | ||
| - | - If you're using a pre-header make sure that you've updated it from the default text of your Template. (Note: the pre-header is the very small text right at the top of your email that by default will say something like: "Type about 60 characters here to extend your subject line".) | + | - If you're using a pre-header make sure that you've updated it from the default text from your Template. The pre-header is the very small text right at the top of your email that by default will say something similar to: "Type about 60 characters here to extend your subject line". |
| - | - Check that you've added a valid reply address (Step 1: Details) and be prepared to answer enquiries -- we no longer live in the age of "do not reply". | + | - Check that you've added a valid Reply address (Step 1: Content) and be prepared to answer enquiries that come back to that address -- we no longer live in the age of "do not reply". |
| - Send a test to a colleague to proof read it. Have them check for typos, grammar, and test all links. | - Send a test to a colleague to proof read it. Have them check for typos, grammar, and test all links. | ||
| - | - In order to learn more about your recipients, make sure that you Tag your links. | + | - In order to gather more information about your recipients, you may wish to Tag some of your links for future use. |
| - | - Be clear on the goals of the mail. If the call-to-action isn't clear (or doesn't exist), your email campaign will fail. | + | - Be clear on the goals of the email. If the call-to-action isn't clear (or doesn't exist), your email campaign will fail. |
| - | - Don't rush to send your email, mistakes will happen. Try to prepare it a day in advance and then review it again with a fresh set of eyes. | + | - Don't rush to send your email as mistakes will happen. Try to prepare it at least a day in advance and then review it again with a fresh set of eyes. |