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presend-checks [2014/12/20 11:42]
127.0.0.1 external edit
presend-checks [2016/08/24 15:36]
ben [Pre-send Email Checklist]
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 ====== Presend checks ====== ====== Presend checks ======
  
-Once you've sent your email it's "in the wild"; you can't suck it back out of recipient'inboxes. This means you need to live with any errors, typos, or broken bits. For this reason we recommend that you perform these standard checks before you send an email to your live list.+Once you've sent your email it's "in the wild"; you can't suck it back out of recipients' inboxes. This means you need to live with any errors, typos, or broken bits. For this reason we recommend that you perform these standard checks before you send an email to your live list.
  
 ===== Pre-send Email Checklist ===== ===== Pre-send Email Checklist =====
  
   - Make sure you've added a decent subject line. There is no great motivating factor to drive more opens (and sometimes clicks too).   - Make sure you've added a decent subject line. There is no great motivating factor to drive more opens (and sometimes clicks too).
-  - If you're using a pre-header make sure that you've updated it from the default text of your Template. ​(Note: the pre-header is the very small text right at the top of your email that by default will say something ​like: "Type about 60 characters here to extend your subject line".) +  - If you're using a pre-header make sure that you've updated it from the default text from your Template. ​The pre-header is the very small text right at the top of your email that by default will say something ​similar to: "Type about 60 characters here to extend your subject line"​. 
-  - Check that you've added a valid reply address (Step 1: Details) and be prepared to answer enquiries -- we no longer live in the age of "do not reply"​.+  - Check that you've added a valid Reply address (Step 1: Content) and be prepared to answer enquiries ​that come back to that address ​-- we no longer live in the age of "do not reply"​.
   - Send a test to a colleague to proof read it. Have them check for typos, grammar, and test all links.   - Send a test to a colleague to proof read it. Have them check for typos, grammar, and test all links.
-  - In order to learn more about your recipients, ​make sure that you Tag your links. +  - In order to gather ​more information ​about your recipients, you may wish to Tag some of your links for future use
-  - Be clear on the goals of the mail. If the call-to-action isn't clear (or doesn'​t exist), your email campaign will fail. +  - Be clear on the goals of the email. If the call-to-action isn't clear (or doesn'​t exist), your email campaign will fail. 
-  - Don't rush to send your emailmistakes will happen. Try to prepare it a day in advance and then review it again with a fresh set of eyes.+  - Don't rush to send your email as mistakes will happen. Try to prepare it at least a day in advance and then review it again with a fresh set of eyes.