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email-verification [2015/03/05 15:48] ian [Using email verification] |
email-verification [2016/01/22 14:07] ben |
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| - | ====== Email verification ====== | + | ====== Email Verification ====== |
| Email verification allows you to test email addresses are valid before you send to them. This reduces overall bounce rates, protecting your [[sender-reputation|sender reputation]] and improving ongoing inbox placement for all of your campaigns. | Email verification allows you to test email addresses are valid before you send to them. This reduces overall bounce rates, protecting your [[sender-reputation|sender reputation]] and improving ongoing inbox placement for all of your campaigns. | ||
| - | For any newly acquired addresses would advise email verification as an essential step; it's not worth risking your ability to get future campaigns to deliver to the inbox. | + | For any newly acquired addresses, we would advise email verification as an essential step; it's not worth risking your ability to get future campaigns delivered to the inbox. |
| ===== Using email verification ===== | ===== Using email verification ===== | ||