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Email A/B Testing

If there are competing opinions about the best way to make your email attractive to recipients or you are unsure of the approach to take with an email then you can make a ‘Split Test’ or ‘A/B Test’.

Sentori will send each of the two emails to a sample of the audience. Once interactions with these tests have begun Sentori will make an assessment of which one is best performing. This best performing or ‘winning’ email will then be sent to remainder of the selected audience.