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email-ab-testing [2017/07/26 08:24]
127.0.0.1 external edit
email-ab-testing [2018/04/04 13:09]
benc [Frequently Asked Questions]
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 ==How is the Winner Determined?​== ==How is the Winner Determined?​==
  
-The winning email is decided by looking at the number of emails opened and also the number of interactions with the email. The two emails are given a score. ​ One point is awarded for each contact ​to email open the email, one point for each person ​to click a link, and one point for each social share.+The winning email is decided by looking at the number of emails opened and also the number of interactions with the email. The two emails are given a score. ​ One point is awarded for each contact ​that opens the email, one point for each person ​that clicks ​a link, and one point for each social share.
  
 If the score for each email is the same, email A is considered the winner. If the score for each email is the same, email A is considered the winner.