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email-ab-testing [2017/07/12 15:50] ben [What To Do] |
email-ab-testing [2017/07/12 15:52] ben [Frequently Asked Questions] |
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| ==How is the Winner Determined?== | ==How is the Winner Determined?== | ||
| - | The winning email is decided by looking at the number of emails opened and also the number of interations with the email. The two emails are given a score. One point is awarded for each contact to email open the email, one point for each person to click a link, and one point for each social share. | + | The winning email is decided by looking at the number of emails opened and also the number of interactions with the email. The two emails are given a score. One point is awarded for each contact to email open the email, one point for each person to click a link, and one point for each social share. |
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| + | If the score for each email is the same, email A is considered the winner. | ||
| ==Is the Test Group Randomly Selected?== | ==Is the Test Group Randomly Selected?== | ||
| Yes, the two test groups are randomly selected. | Yes, the two test groups are randomly selected. | ||