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email-ab-testing [2017/07/12 15:49] ben [What to Do] |
email-ab-testing [2017/07/26 08:24] 127.0.0.1 external edit |
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| * Create a new A/B Test. You can give the test a name and add a description if appropriate. | * Create a new A/B Test. You can give the test a name and add a description if appropriate. | ||
| * You will be asked to select the two emails to be used. In the event of a tie between the emails, email A will be considered the winner. | * You will be asked to select the two emails to be used. In the event of a tie between the emails, email A will be considered the winner. | ||
| - | * Select the contacts to receive the emails. This is done in exactly the same way as you would for sending a single email. | + | * Select the contacts to receive the emails. This is done in exactly the same way as you would for sending a single email. |
| - | * You now set the parameters for the test. These are the total sample size and the length of time to wait before analysing the results and sending the winner to the remaining contacts. | + | * You now set the parameters for the test. These are the total sample size and the length of time to wait before analysing the results and sending the winner to the remaining contacts. |
| * You select the sample size using the slider. Setting the slider to 20% will mean that each email will be sent to 10% of the total number of selected contacts. | * You select the sample size using the slider. Setting the slider to 20% will mean that each email will be sent to 10% of the total number of selected contacts. | ||
| * Clearly Sentori has to wait a reasonable time before making the decision as to which has performed best. We would recommend waiting at least 4 hours. | * Clearly Sentori has to wait a reasonable time before making the decision as to which has performed best. We would recommend waiting at least 4 hours. | ||
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| ==How is the Winner Determined?== | ==How is the Winner Determined?== | ||
| - | The winning email is decided by looking at the number of emails opened and also the number of interations with the email. The two emails are given a score. One point is awarded for each contact to email open the email, one point for each person to click a link, and one point for each social share. | + | The winning email is decided by looking at the number of emails opened and also the number of interactions with the email. The two emails are given a score. One point is awarded for each contact to email open the email, one point for each person to click a link, and one point for each social share. |
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| + | If the score for each email is the same, email A is considered the winner. | ||
| ==Is the Test Group Randomly Selected?== | ==Is the Test Group Randomly Selected?== | ||
| Yes, the two test groups are randomly selected. | Yes, the two test groups are randomly selected. | ||