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email-ab-testing [2017/07/12 15:49] ben [What to Do] |
email-ab-testing [2017/07/12 15:50] ben [What To Do] |
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| * Create a new A/B Test. You can give the test a name and add a description if appropriate. | * Create a new A/B Test. You can give the test a name and add a description if appropriate. | ||
| * You will be asked to select the two emails to be used. In the event of a tie between the emails, email A will be considered the winner. | * You will be asked to select the two emails to be used. In the event of a tie between the emails, email A will be considered the winner. | ||
| - | * Select the contacts to receive the emails. This is done in exactly the same way as you would for sending a single email. | + | * Select the contacts to receive the emails. This is done in exactly the same way as you would for sending a single email. |
| - | * You now set the parameters for the test. These are the total sample size and the length of time to wait before analysing the results and sending the winner to the remaining contacts. | + | * You now set the parameters for the test. These are the total sample size and the length of time to wait before analysing the results and sending the winner to the remaining contacts. |
| * You select the sample size using the slider. Setting the slider to 20% will mean that each email will be sent to 10% of the total number of selected contacts. | * You select the sample size using the slider. Setting the slider to 20% will mean that each email will be sent to 10% of the total number of selected contacts. | ||
| * Clearly Sentori has to wait a reasonable time before making the decision as to which has performed best. We would recommend waiting at least 4 hours. | * Clearly Sentori has to wait a reasonable time before making the decision as to which has performed best. We would recommend waiting at least 4 hours. | ||