This shows you the differences between two versions of the page.
| Both sides previous revision Previous revision Next revision | Previous revision Next revision Both sides next revision | ||
|
email-ab-testing [2017/07/12 15:46] ben [Email A/B Testing] |
email-ab-testing [2017/07/12 15:50] ben [What To Do] |
||
|---|---|---|---|
| Line 5: | Line 5: | ||
| You pick 2 Emails and Sentori will send each to a sample of your selected audience. Once interactions with these tests have begun Sentori will make an assessment of which one is best performing. This best performing or 'winning' email will then be sent to the remainder of the audience. | You pick 2 Emails and Sentori will send each to a sample of your selected audience. Once interactions with these tests have begun Sentori will make an assessment of which one is best performing. This best performing or 'winning' email will then be sent to the remainder of the audience. | ||
| - | ===== What to Do===== | + | ===== What To Do===== |
| ==Prepare the emails== | ==Prepare the emails== | ||
| * Create two versions of your email. | * Create two versions of your email. | ||
| - | * Test the emails in the normal way -send a copy to your in-box and by run the automated tests. | + | * Test the emails in the normal way - by sending a copy to yourself and running the automated tests. |
| ==Set up the test== | ==Set up the test== | ||
| - | * Take the ‘Automation’ tab from the main navigation and select ‘Email A/B Testing. | + | * Take the 'Automation' tab from the main navigation and select 'Email A/B Testing'. |
| - | * Create a new A/B Test. You can give the test a name and add documentation if appropriate. | + | * Create a new A/B Test. You can give the test a name and add a description if appropriate. |
| - | * You will be asked to select the two emails to be used. The order in which the two emails are added has not effect on the test. | + | * You will be asked to select the two emails to be used. In the event of a tie between the emails, email A will be considered the winner. |
| - | * Select the contacts to receive the emails. This is done in exactly the same way as you would for sending a single email. | + | * Select the contacts to receive the emails. This is done in exactly the same way as you would for sending a single email. |
| - | * You now set the parameters for the test. These are the total sample size and the length of time to wait before analysing the results and sending the winner to the remaining contacts. | + | * You now set the parameters for the test. These are the total sample size and the length of time to wait before analysing the results and sending the winner to the remaining contacts. |
| * You select the sample size using the slider. Setting the slider to 20% will mean that each email will be sent to 10% of the total number of selected contacts. | * You select the sample size using the slider. Setting the slider to 20% will mean that each email will be sent to 10% of the total number of selected contacts. | ||
| * Clearly Sentori has to wait a reasonable time before making the decision as to which has performed best. We would recommend waiting at least 4 hours. | * Clearly Sentori has to wait a reasonable time before making the decision as to which has performed best. We would recommend waiting at least 4 hours. | ||