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contact-engagement-report [2015/01/27 09:26] ian [Contact Engagement Report] |
contact-engagement-report [2015/01/27 09:26] ian [Your send frequency matters] |
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| Social Shares | Very strong interaction, scores lots of points. | | | Social Shares | Very strong interaction, scores lots of points. | | ||
- | ==== Your send frequency matters ==== | + | ===== Your send frequency matters ===== |
If you send an email once per month, it will take longer to establish whether a contact is engaged than if you sent an email every day. Your account’s send frequency is used to establish the size of the window we look at for scoring a contact and the minimum period for giving them a rating. | If you send an email once per month, it will take longer to establish whether a contact is engaged than if you sent an email every day. Your account’s send frequency is used to establish the size of the window we look at for scoring a contact and the minimum period for giving them a rating. |