This shows you the differences between two versions of the page.
Next revision | Previous revision Next revision Both sides next revision | ||
contact-engagement-report [2014/12/20 11:41] 127.0.0.1 external edit |
contact-engagement-report [2015/01/27 09:26] ian [Your send frequency matters] |
||
---|---|---|---|
Line 2: | Line 2: | ||
Contact Engagement Scoring (CES) tracks interactions with your emails over time to establish how engaged your contacts are with your marketing. Contacts are rated as Active or Inactive; your Active contacts are then scored between one to five stars, measuring how engaged they are. | Contact Engagement Scoring (CES) tracks interactions with your emails over time to establish how engaged your contacts are with your marketing. Contacts are rated as Active or Inactive; your Active contacts are then scored between one to five stars, measuring how engaged they are. | ||
+ | |||
+ | {{vimeo>117892736?750x423}} | ||
===== What the contact scores mean ===== | ===== What the contact scores mean ===== | ||
Line 27: | Line 29: | ||
| Social Shares | Very strong interaction, scores lots of points. | | | Social Shares | Very strong interaction, scores lots of points. | | ||
- | ==== Your send frequency matters ==== | + | ===== Your send frequency matters ===== |
If you send an email once per month, it will take longer to establish whether a contact is engaged than if you sent an email every day. Your account’s send frequency is used to establish the size of the window we look at for scoring a contact and the minimum period for giving them a rating. | If you send an email once per month, it will take longer to establish whether a contact is engaged than if you sent an email every day. Your account’s send frequency is used to establish the size of the window we look at for scoring a contact and the minimum period for giving them a rating. |