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batch-sending [2014/07/22 10:25] ian created |
batch-sending [2017/07/26 08:24] |
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- | ====== Batch Sending ====== | ||
- | Rather than sending your email to its intended recipients in a single blast, it is possible to send in timed batches to slow down a send. This is often a good idea to help manage resources in your organisation, from staff dealing with enquiries, to websites being able to handle traffic, or orders being picked and packed efficiently. | ||
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- | ===== Setting up batch sending ===== | ||
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- | Checking the box on the Send screen labelled Send in Batches will allow you specify two parameters: | ||
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- | ^ Name ^ Description ^ | ||
- | | Batch Size | The number of contacts to send in each batch. | | ||
- | | Delay | How many hours Sentori should wait before picking up the next batch of contacts to send to. | | ||
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- | ===== Batch sending example ===== | ||
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- | An organisation with a small sales team wish to email their list of 5,000 contacts. In order to manage their daily workloads they decide to send their email over the course of a week. To achieve this, they would set the Batch Size to 1,000 contacts, the Delay to 24 hours, and schedule to email to send at 8am. | ||
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- | The result is a batch of 1,000 emails being sent every day for five days at 8am. | ||
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- | ===== Batches and send speed ===== | ||
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- | In planning a batch send, it is useful to understand the speed at which your batches can be sent. Whilst there is no set speed, the following variables will affect the send rate: | ||
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- | * Whether you are on our shared IP pools or your own private IPs (and how many IPs you have). | ||
- | * Your sender reputation, which greatly affects the rate at which destination mailservers will accept your emails. | ||
- | * The volume of traffic on our shared service. | ||
- | * The engagement of your contacts. | ||
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- | As a very rough rule of thumb, users of our shared service with a clean list, could consider an approximate send speed of ~60,000/hour. In reality, we have senders who achieve more than that and some that achieve a lot less. |