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automation [2015/01/27 08:54]
ian [Building your Automation]
automation [2017/07/26 08:24] (current)
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 ====== Automation ====== ====== Automation ======
  
-{{vimeo>​117890511?​750x423}} +Sentori allows ​for the following types of "​automation"​
- +  * [[automation-autoresponders|Autoresponders]] 
-Sentori's Automation (autoresponder) feature ​allows ​you to send either a single email, or a series ​of emails with delays between, following a trigger action. The trigger can either be: +  * RSS Automations
- +
-  * The confirmation of a sign up request made through a sign up form on a webpage or Facebook page. This is sometimes called an autoresponder. +
-  * A '​click'​ (call to action) in an email. +
-  * An %%API%% call. +
-  * A contact being manually added. +
- +
-The Automation homepage will allow you to [[automation-create|create an automation]],​ and [[automation-edit|review or edit an existing automation]]+
- +
-===== Building your Automation ===== +
- +
-{{vimeo>​117890748?​750x423}} +
- +
-===== Automation Examples ===== +
-  +
-==== One-off welcome email ==== +
- +
-When a new subscriber joins your list, send them a single welcome email. This is a great opportunity to onboard new subscribers,​ ask them to white-list your sending address, and market to them immediately. +
- +
-Whilst you can create this type of Automation manually (by building an Automation with a single Send Email Step), you can cheat and choose a single email to attach to your Signup Form via its Confirm screen. Sentori will build the Automation for you behind the scenes. +
- +
-==== Welcome journey ==== +
- +
-Rather than welcoming your new subscribers with a one-off email, you could expand this to be a programme of multiple emails sent with timed delays between each one. For example: +
- +
-  * Send Email: Thanks for signing up +
-  * Delay: 7 days +
-  * Send Email: Email marketing tips - how to grow your list +
-  * Delay: 7 days +
-  * Send Email: Email marketing tips - create a winning email campaign +
- +
-By combining Steps such as Send Email and Delay, you can create fully-automated marketing campaigns, autoresponders,​ welcome journeys, and more. +
- +
-===== Related Topics ===== +
- +
-[[automation-create|Creating an Automation]] | [[automation-send-email-step|Automation Step Type - Send Email]] | [[automation-delay-step|Automation Step Type - Delay]] +
- +