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====== Automation ====== | ====== Automation ====== | ||
- | Sentori's Automation feature allows you to send either a single email, or a series of emails with delays between, following a trigger action. The trigger can either be: | + | Sentori allows for the following types of "automation": |
- | + | * [[automation-autoresponders|Autoresponders]] | |
- | * The confirmation of a sign up request made through a sign up form on a webpage or Facebook page. This is sometimes called an autoresponder. | + | * RSS Automations |
- | * A 'click' (call to action) in an email. | + | |
- | * An %%API%% call. | + | |
- | * A contact being manually added. | + | |
- | + | ||
- | The Automation homepage will allow you to [[automation-create|create an automation]], and [[automation-edit|review or edit an existing automation]]. | + | |
- | + | ||
- | ===== Automation Examples ===== | + | |
- | + | ||
- | ==== One-off welcome email ==== | + | |
- | + | ||
- | When a new subscriber joins your list, send them a single welcome email. This is a great opportunity to onboard new subscribers, ask them to white-list your sending address, and market to them immediately. | + | |
- | + | ||
- | Whilst you can create this type of Automation manually (by building an Automation with a single Send Email Step), you can cheat and choose a single email to attach to your Signup Form via its Confirm screen. Sentori will build the Automation for you behind the scenes. | + | |
- | + | ||
- | ==== Welcome journey ==== | + | |
- | + | ||
- | Rather than welcoming your new subscribers with a one-off email, you could expand this to be a programme of multiple emails sent with timed delays between each one. For example: | + | |
- | + | ||
- | * Send Email: Thanks for signing up | + | |
- | * Delay: 7 days | + | |
- | * Send Email: Email marketing tips - how to grow your list | + | |
- | * Delay: 7 days | + | |
- | * Send Email: Email marketing tips - create a winning email campaign | + | |
- | + | ||
- | By combining Steps such as Send Email and Delay, you can create fully-automated marketing campaigns, autoresponders, welcome journeys, and more. | + | |
- | + | ||
- | ===== Related Topics ===== | + | |
- | + | ||
- | [[automation-create|Creating an Automation]] | [[automation-send-email-step|Automation Step Type - Send Email]] | [[automation-delay-step|Automation Step Type - Delay]] | + | |
- | + |