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audiences [2015/01/27 08:36] ian |
audiences [2017/07/26 08:24] (current) |
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| ===== Audience Builder ===== | ===== Audience Builder ===== | ||
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| Sentori's Audience Builder allows you to visually create custom segments of your contacts; for example, all contacts in Mailing Lists A and B but not C. The Audiences that you build can then be used to send emails to or to export the segmented data to an external source (Excel, your CRM, etc.) | Sentori's Audience Builder allows you to visually create custom segments of your contacts; for example, all contacts in Mailing Lists A and B but not C. The Audiences that you build can then be used to send emails to or to export the segmented data to an external source (Excel, your CRM, etc.) | ||
| Note: The feature requires no knowledge of programming, however its use is considered advanced and it is intended for users comfortable with managing their data. | Note: The feature requires no knowledge of programming, however its use is considered advanced and it is intended for users comfortable with managing their data. | ||
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| - | ==== Basic introduction to the Audience Builder ==== | ||
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| To create an Audience, go to Contacts > Audience Builder. Once you have clicked to create an Audience and named it, the screen you are presented with prompts you to add a Query Group and Query. Doing so will then present you with a single Query Group containing one empty Query to start to build your Audience. | To create an Audience, go to Contacts > Audience Builder. Once you have clicked to create an Audience and named it, the screen you are presented with prompts you to add a Query Group and Query. Doing so will then present you with a single Query Group containing one empty Query to start to build your Audience. | ||
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| ===== Creating a Query ===== | ===== Creating a Query ===== | ||
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| | OR | An Audience can contain multiple Query Groups. Query Groups are OR'd; in other words, a contact can be selected if any of your Query Groups' criteria are met. | | | OR | An Audience can contain multiple Query Groups. Query Groups are OR'd; in other words, a contact can be selected if any of your Query Groups' criteria are met. | | ||
| | Exclude Group | It is possible to always exclude contacts from your Audience -- irrespective of whether your Query Groups would otherwise select them -- by using an Exclude Group. Contacts matching its Queries are always excluded from your Audience. | | | Exclude Group | It is possible to always exclude contacts from your Audience -- irrespective of whether your Query Groups would otherwise select them -- by using an Exclude Group. Contacts matching its Queries are always excluded from your Audience. | | ||
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| + | ==== Using the AND clause ==== | ||
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| + | ==== Using the OR clause ==== | ||
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| + | ==== Using an Exclude Group ==== | ||
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